Effective mail marketing can help familiarize customers with your brand. Send a Clear Message to Your CustomersĪ key to successful marketing is often reaching consumers during their decision-making process and influencing those decisions by offering something valuable, whether it’s a discount or a solution to a shopping dilemma.Ī direct mail campaign can help build awareness during the key holiday purchasing season. See how different types of direct mail campaigns can be used at various buyer stages in the infographic below. Or, include a coupon for a discount on an online purchase, which will drive sales while encouraging customers to engage online. For example, if your budding enterprise is pushing for more digital engagement, consider adding QR codes that instantly connect customers with valuable digital content. The type of direct mailpiece and messaging your brand uses will likely depend on what you need to accomplish and how that dovetails with what you offer consumers. While it may seem like an extra expense for a small-to-medium-sized business during crucial sales times like the holidays, this marketing investment could pay off when your brand focuses on presenting solutions to current-and potential-customers. Many smaller businesses can benefit from adopting a more corporate outlook, especially when it comes to creatively allocating marketing dollars. Determine Your Goals Before Choosing a Direct Mail Strategyĭirect mail could easily provide a robust return on investment as long as it’s executed with a clear, actionable message. And, you’re likely to reach consumers right at their point of decision, providing a convenient solution to a daunting holiday challenge.

The advantage of a direct mail campaign is two-fold: likelihood of consumers opening their mail around the holidays, making it an ideal time to increase the odds of your message being read. The advantage of a direct mail campaign is that it can show consumers a commitment to their journey toward a happy holiday season. Even though slashing prices to stay competitive can keep companies afloat during the holidays, it’s a short-term strategy. During the holiday season, most business-to-consumer brands are entrenched in competitive sales and aggressive pricing, but either of those can drive down profit margins. Figure Aĭirect mail may be a savvy pivot from tactics many of your competitors maybe using. Business owners need new ways to engage customers, and reaching customers with a compelling timely message during the holiday season is a smart strategy to accomplish this. While building loyalty is crucial to all enterprises, it’s a common growing pain in any industry (see Figure A below ). “…77 percent of consumers sort through their physical mail as soon as they get it.” In fact, a survey by Epsilon showed that 77 percent of consumers sort through their That’s where a physical piece of direct mail can stand out.

But think about your own inbox and how overwhelming it can become. With today’s focus on email marketing, it can be easy to overlook the power of direct mail. Growing businesses need solutions to gain traction amid heavy competition, and direct marketing campaigns can provide a marketing win that could help your business stand out. Accept Skip to content search close menu closeĭirect Mail Campaigns Can Drive Holiday Sales

For more information on the Postal Service’s cookie policies and how the Postal Service uses cookies to improve your experience on and its affiliated websites, including, please see our Privacy Policy. By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Service’s use of cookies. To improve your online experience, the Postal Service ™ uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience.

Candle direct salesx